NEW PLYMOUTH, WE’RE COMING

You’ve got a logo.
But need more personality & strategy?

That’s what we’re here for.

Over two days, we work out who you are, how you sound, and what to actually do online for your business.

You’ll leave with a brand personality and a marketing plan mapped out, not a pile of notes you never look at again.

5th/6th October 2026
Format: In-person workshop
Duration: 2 x 7-hour days (14 hours)
Location: New Plymouth

Limited Spots!

Book your spot

Two days in.

Here’s what’s in your hands on the way out:

A brand personality you can describe out loud
Who you are, who you’re not, and why anyone should care.

Your words, and the ones you’ll never use again
A vocabulary list to pull out any time you need to write up marketing collateral.

Buyer personas that aren’t guesses
Who you’re actually talking to, what they want to see, and what makes them take action. We’ll get you in their shoes and get you in the mindset of answering what they are looking for, rather than simply what you want to tell them.

Your unique selling points, sharpened
Most businesses know what makes them different. Very few can say it in a way a customer feels. Yours will be one of the few.

Understanding a marketing funnel and the buying process
Then how to put this in action for your business. How a variety of content is important.

A bank of marketing and content ideas
We’ve dive into groups to come up with ideas of content that will land with your audience.

A way to use AI properly
How to brief a tool like Claude with your brand voice so it writes like you instead of like everyone else.

A marketing plan
This isn’t a lesson in how to use marketing tools—you can learn that on YouTube. It’s about generating stronger ideas, planning what to do with them and turning your marketing into something that moves the business forward.

Day One: Who You Are

You cannot plan marketing for a brand that hasn’t decided what it is.
 

  • Your target audience and your buyer personas.
  • Your brand voice. Who you are, and just as importantly, who you aren’t.
  • The words you use and the words you don’t
  • Your unique selling points, and how to communicate them so people care.
  • The switch from what you want to tell people to what they actually want to see.
  • How to brief AI tools like Claude with your brand voice and personality.

Day Two: What You Do About It

Now you have a brand. Here’s the plan that puts it in front of people.
 

  • Different platforms, and why the same post shouldn’t go on all of them and how to ensure you’re on the right ones for your business.
  • How a sales funnel really works, and the most affordable ways to make it work for your business.
  • Marketing ideas built for each stage of the funnel and for each platform.
  • Social content ideas that build your personality instead of filling a grid.
  • Your website, and why it decides whether all of this pays off. How to ensure your marketing efforts really convert.

Yes, we cover AI. Properly.

Everyone’s using AI to do their marketing and you can tell.

Once you know your brand voice, your words, your personality and your audience, you can hand all of that to a tool like Claude and get output that sounds like you wrote it, not AI slop! Do the strategy first and AI becomes the fastest marketer on your team. Skip it and you’ve just automated being forgettable.
We’ll show you how to do the first one.

WHY IDYLLIC

We Make Brands Hard To Ignore


Idyllic is a strategy-led creative agency in New Plymouth. We spend our weeks poking, prodding and occasionally interrogating brands until we uncover what makes them impossible to confuse with anyone else.
This workshop bottles the same thinking, questions and tools we use with our clients. We’ll help you coax out your brand’s personality, give your marketing a proper plot and send you home with a plan built for your business—not borrowed from the beige one next door.
FAQ's

Yes. This is built for business owners, not marketers. No jargon, no tools you haven't heard of, and nobody gets left behind.

No. We cover what to say and where to say it. Once you know that, the tools are the easy part. And if you want hands on tool training after this, we can point you somewhere good.

Even better. You'll build it right the first time instead of unpicking it later.

You'll have your brand foundations locked in and your marketing ideas mapped across the funnel and your platforms. It's a working plan you can start on Monday, not a bound document that sits on a shelf.

Yourself, a laptop if you like, and honesty about what's working and what isn't. It's also great if you have an AI that you like to use ready to go! We supply the workbook.

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