You’ve got a logo.
You haven’t got a brand personality or marketing strategy.

Two days to work out who you are, how you sound, and what to actually do online for your business. You’ll leave with a brand personality and a marketing plan mapped out, not a pile of notes you never look at again.

Book your spot

Two days in.

Here’s what’s in your hands on the way out:

A brand personality you can describe out loud.
Who you are, who you’re not, and why anyone should care.

Your words, and the ones you’ll never use again.
A vocabulary list your whole team can write from, including the person who does your socials at 4.50pm on a Friday.

Buyer personas that aren’t guesses.
Who you’re actually talking to, what they want to see, and what makes them hit ‘enquire’.

Your unique selling points, sharpened.
Most businesses know what makes them different. Very few can say it in a way a customer feels. Yours will be one of the few.

A funnel with goals attached.
Three stages, clear measures for each (so you stop judging every post by likes).

A bank of marketing and content ideas.
Mapped by platform and by funnel stage, ready to run. Not theory. Ideas with your name on them.

A way to use AI properly.
How to brief a tool like Claude with your brand voice so it writes like you instead of like everyone else.

A clear read on your website.
Where the traffic you’re about to generate is going to land, and whether that page is going to convert it or waste it.

Idyllic Digital Training Workshops

This is for you if

  • You have a logo but no strategy behind it

  • Your marketing feels like guesswork and you’re tired of it

  • You know your business is different, you just can’t put it into words

  • You’ve got someone doing your socials with no direction to work from

  • You’re spending money on marketing without a plan underneath it

  • You want to sound like you, not like a template.

This isn’t for you if

  • You want a training session on which button to press in Canva or Meta Ads Manager. This workshop is about what to make, not how to make it.
  • You want us to do it for you. You’ll be working. Bring a pen.
  • You already have a documented brand strategy and a working marketing plan. You don’t need us.

Day one: who you are

You cannot plan marketing for a brand that hasn’t decided what it is. So we start there.

 

  • Your target audience and your buyer personas
  • Your brand voice. Who you are, and just as importantly, who you aren’t
  • The words you use and the words you don’t
  • Your unique selling points, and how to communicate them so people care
  • The switch from what you want to tell people to what they actually want to see
  • How to brief AI tools like Claude with your brand voice and personality

Day two: what you do about it

Now you have a brand. Here’s the plan that puts it in front of people.

 

  • Different platforms, and why the same post shouldn’t go on all of them
  • How a sales funnel really works, and what to measure at each of the three stages
  • Marketing ideas built for each stage of the funnel
  • Social content ideas that build your personality instead of filling a grid
  • Your website, and why it decides whether all of this pays off

Yes, we cover AI. Properly.

Everyone’s using AI to write their marketing and everyone’s marketing is starting to sound identical. That’s not an AI problem. That’s a brief problem.

Once you know your brand voice, your words, your personality and your audience, you can hand all of that to a tool like Claude and get output that sounds like you wrote it. Do the strategy first and AI becomes the fastest marketer on your team. Skip it and you’ve just automated being forgettable.
We’ll show you how to do the first one.

WHY IDYLLIC

We do this for a living,
ot as a side hustle


Idyllic is a strategy first creative agency in New Plymouth. Branding, websites, marketing and AI. We build this stuff for New Zealand businesses every week, and we’ve watched what happens when a business gets its brand sorted before it starts spending on marketing.
Everything in this workshop is the process we run with paying clients. Same thinking, same questions, same tools. The difference is that here, you do the work, and you keep it.

About the funding

This workshop may be eligible for support through the Regional Business Partner Network, the government-backed programme delivered locally by Venture Taranaki. It exists to help small and medium New Zealand businesses build capability in areas like marketing and business planning.

In broad terms, businesses with fewer than 50 full-time employees, GST registered, trading commercially and privately owned may qualify. Access starts with a conversation with a Regional Business Partner enterprise advisor.
Sounds like paperwork. It isn’t much, and we’ll walk you through exactly how it works.

Details

Format: In-person workshop
Duration: 2 x 7-hour days (14 hours)
Location: New Plymouth, Taranaki
Investment: $1600 plus GST
With funding: From $400 plus GST if eligible
Group size: Small, so everyone gets time on their own brand.

FAQ's

No. Plenty of businesses pay the full $1600 plus GST because fourteen hours of clarity is worth more than that. Funding just makes an easy decision easier.

Come and talk to us. Two heads making these decisions together is usually better than one, and it means the person running your marketing hears it first hand rather than second hand.

Yes. This is built for business owners, not marketers. No jargon, no tools you haven't heard of, and nobody gets left behind.

No. We cover what to say and where to say it. Once you know that, the tools are the easy part. And if you want hands on tool training after this, we can point you somewhere good.

Even better. You'll build it right the first time instead of unpicking it later.

You'll have your brand foundations locked in and your marketing ideas mapped across the funnel and your platforms. It's a working plan you can start on Monday, not a bound document that sits on a shelf.

Yourself, a laptop if you like, and honesty about what's working and what isn't. We supply the workbook.

Your competitors have logos too

The difference between you and them won’t be the logo. It’ll be that you know exactly who you’re talking to, exactly how you sound, and exactly what you’re posting next month.

Two days. From $400 plus GST with funding. Spots are limited because small groups are the whole point.
Book your spot
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