HAMILTON, WE’RE COMING
You’ve got a logo.
But need more personality & strategy?
But need more personality & strategy?
That’s what we’re here for.
Over two days, we work out who you are, how you sound, and what to actually do online for your business.
You’ll leave with a brand personality and a marketing plan mapped out, not a pile of notes you never look at again.
September 9th/10th 2026
Format: In-person workshop
Duration: 2 x 7-hour days (14 hours)
Location: Hamilton
Limited Spots!
Stop second guessing what you should be posting
Does this sound like you?
-
Your social media is posting content that doesn’t feel like it lands with your audience
-
Your website sounds suspiciously like all your competitors and doesn’t tell people what makes you different.
-
You don’t have a marketing plan and everything you do feels adhoc
-
Every marketing decision feels like a guess
This isn’t for you if:
-
You are already nailing your marketing plan
-
You’re not prepared to dive in and do the work. We will guide you, but it’s you who needs to figure out the personality of your business
-
You already know exactly what makes your brand different, who you’re speaking to and how to reach them.
Two days in.
Here’s what’s in your hands on the way out:
A brand personality you can describe out loud
Who you are, who you’re not, and why anyone should care.
Your words, and the ones you’ll never use again
A vocabulary list to pull out any time you need to write up marketing collateral.
Buyer personas that aren’t guesses
Who you’re actually talking to, what they want to see, and what makes them take action. We’ll get you in their shoes and get you in the mindset of answering what they are looking for, rather than simply what you want to tell them.
Your unique selling points, sharpened
Most businesses know what makes them different. Very few can say it in a way a customer feels. Yours will be one of the few.
Understanding a marketing funnel and the buying process
Then how to put this in action for your business. How a variety of content is important.
A bank of marketing and content ideas
We’ve dive into groups to come up with ideas of content that will land with your audience.
A way to use AI properly
How to brief a tool like Claude with your brand voice so it writes like you instead of like everyone else.
A marketing plan
This isn’t a lesson in how to use marketing tools—you can learn that on YouTube. It’s about generating stronger ideas, planning what to do with them and turning your marketing into something that moves the business forward.
How It Runs
A workshop, not a lecture
We’ll teach the thinking, then you’ll put it to work through collaborative activities, honest conversations and solo workbook time. You’ll test ideas with people outside your usual bubble, learn from how others approach their marketing and leave with answers that belong to your business.
Day One: Who You Are
You cannot plan marketing for a brand that hasn’t decided what it is.
- Your target audience and your buyer personas.
- Your brand voice. Who you are, and just as importantly, who you aren’t.
- The words you use and the words you don’t
- Your unique selling points, and how to communicate them so people care.
- The switch from what you want to tell people to what they actually want to see.
- How to brief AI tools like Claude with your brand voice and personality.
Day Two: What You Do About It
Now you have a brand. Here’s the plan that puts it in front of people.
- Different platforms, and why the same post shouldn’t go on all of them and how to ensure you’re on the right ones for your business.
- How a sales funnel really works, and the most affordable ways to make it work for your business.
- Marketing ideas built for each stage of the funnel and for each platform.
- Social content ideas that build your personality instead of filling a grid.
- Your website, and why it decides whether all of this pays off. How to ensure your marketing efforts really convert.
Yes, we cover AI. Properly.
Everyone’s using AI to do their marketing and you can tell.
WHY IDYLLIC
We Make Brands Hard To Ignore
Idyllic is a strategy-led creative agency in New Plymouth. We spend our weeks poking, prodding and occasionally interrogating brands until we uncover what makes them impossible to confuse with anyone else.
