Two days to work out who you are, how you sound, and what to actually do online for your business. You’ll leave with a brand personality and a marketing plan mapped out, not a pile of notes you never look at again.
So now:
Here’s what’s in your hands on the way out:
A brand personality you can describe out loud.
Who you are, who you’re not, and why anyone should care.
Your words, and the ones you’ll never use again.
A vocabulary list your whole team can write from, including the person who does your socials at 4.50pm on a Friday.
Buyer personas that aren’t guesses.
Who you’re actually talking to, what they want to see, and what makes them hit ‘enquire’.
Your unique selling points, sharpened.
Most businesses know what makes them different. Very few can say it in a way a customer feels. Yours will be one of the few.
A funnel with goals attached.
Three stages, clear measures for each (so you stop judging every post by likes).
A bank of marketing and content ideas.
Mapped by platform and by funnel stage, ready to run. Not theory. Ideas with your name on them.
A way to use AI properly.
How to brief a tool like Claude with your brand voice so it writes like you instead of like everyone else.
A clear read on your website.
Where the traffic you’re about to generate is going to land, and whether that page is going to convert it or waste it.

You have a logo but no strategy behind it
Your marketing feels like guesswork and you’re tired of it
You know your business is different, you just can’t put it into words
You’ve got someone doing your socials with no direction to work from
You’re spending money on marketing without a plan underneath it
You cannot plan marketing for a brand that hasn’t decided what it is. So we start there.
Now you have a brand. Here’s the plan that puts it in front of people.
Everyone’s using AI to write their marketing and everyone’s marketing is starting to sound identical. That’s not an AI problem. That’s a brief problem.

Format: In-person workshop
Duration: 2 x 7-hour days (14 hours)
Location: New Plymouth, Taranaki
Investment: $1600 plus GST
With funding: From $400 plus GST if eligible
Group size: Small, so everyone gets time on their own brand.
The difference between you and them won’t be the logo. It’ll be that you know exactly who you’re talking to, exactly how you sound, and exactly what you’re posting next month.