The Caregiver is the nurturing, compassionate personality type. They are selfless, generous, and always putting the needs of others before their own.

Associated terms: caregiver, nurturer, protector, supporter, helper, comforter, empathetic, compassionate, selfless, generous.

Core desires: to help, to support, to nurture, to protect.

Fears: abandonment, neglect, being unneeded, causing harm.

In branding, the Caregiver archetype is best suited for:

• Products or services that are associated with care, compassion, and support.
• Brands that emphasize nurturing, protection, and well-being.
• Brands that promote social responsibility and sustainability.
• Products or services that are designed for people who are seeking care, support, and comfort.
• Brands that evoke feelings of warmth, empathy, and compassion.