Brand Archetype

The Lover

This archetype is a little bit flirty, a little bit romantic. It’s all about love, intimacy, connection, dreams, and passion.

About the Lover Archetype

The Lover is the passionate, romantic personality type. They’re the dreamer, the idealist, the romantic. They seek deep connections and meaningful relationships.

Associated terms: passionate, romantic, loving, affectionate, caring, compassionate, idealistic, dreamy, sensual, intimate.

Core desires: love, connection, intimacy, passion.

Fears: loneliness, rejection, betrayal, loss of love.

The Lover archetype is best suited for:

  • Products or services that are associated with love, romance, and relationships.
  • Brands that promote luxury, indulgence, and pleasure.
  • Brands that emphasise beauty, sensuality, and emotion.
  • Products or services that are designed for people who are seeking love, connection, and intimacy.
  • Brands that evoke feelings of passion, desire, and romance.