The Lover is the passionate, romantic personality type. They’re the dreamer, the idealist, the romantic. They seek deep connections and meaningful relationships.

Associated terms: passionate, romantic, loving, affectionate, caring, compassionate, idealistic, dreamy, sensual, intimate.

Core desires: love, connection, intimacy, passion.

Fears: loneliness, rejection, betrayal, loss of love.

In branding, the Lover archetype is best suited for:

• Products or services that are associated with love, romance, and relationships.
• Brands that promote luxury, indulgence, and pleasure.
• Brands that emphasize beauty, sensuality, and emotion.
• Products or services that are designed for people who are seeking love, connection, and intimacy.
• Brands that evoke feelings of passion, desire, and romance.