The Magician is the creative, transformative personality type. They’re the visionary, the innovator, the alchemist. They have the ability to create something from nothing and transform the world around them.

Associated terms: creative, imaginative, innovative, visionary, magical, mystical, transformative, powerful, influential, mysterious.

Core desires: to create, to transform, to influence, to have power.

Fears: lack of control, failure, being powerless, being ordinary.

In branding, the Magician archetype is best suited for:

• Products or services that are associated with creativity, innovation, and transformation.
• Brands that emphasize magic, mystery, and wonder.
• Brands that promote personal growth, development, and transformation.
• Products or services that are designed for people who are seeking to create and innovate.
• Brands that evoke feelings of excitement, inspiration, and wonder.