Who doesnt love an outlaw! But there not just a rebel with a cause. They’re the kind of rebel who makes you want to rebel. With their cocky confidence and devil-may-care attitude, they’re the ultimate bad boy (or girl). But don’t be fooled—there’s more to them than meets the eye.
The Outlaw is the rebellious, nonconformist personality type. They’re the free spirit, the outsider, the rebel with a cause. They challenge the status quo and are always pushing the boundaries.
Associated terms: rebellious, nonconformist, unconventional, rebellious, defiant, insurgent, revolutionary, maverick, iconoclast, free spirit, individualist.
Core desires: freedom, independence, individuality, to break free.
Fears: conformity, control, being ordinary, being trapped.
In branding, the Outlaw archetype is best suited for:
- Products or services that are associated with individuality, freedom, and rebellion.
- Brands that challenge the status quo and disrupt traditional industries.
- Brands that promote unconventional lifestyles or values.
- Products or services that are designed for people who are not afraid to be different.
- Brands that evoke feelings of excitement, adventure, and nonconformity.