Celebrating boldness, passion, and brilliance, Bold Population’s vision is to become New Zealand’s boldest brand of quality beauty products. They embrace being your true self, that freedom comes from knowing and believing you are enough. From the strategy and copy through to photography, packaging, website and marketing, we had the privilege of creating a holistic brand identity like no other. To appeal to women who value high quality beauty products and are highly active on social media, we created a brand that used unexpected colour combinations and flirty copy and photography to appeal to this market. The bold and flirty personality was then translated to the website and marketing. The biggest and boldest brand identity we have done yet.