Founded by Courtney Hanlon, Evolv. Exercise Physiology is a new kind of health and fitness service that is backed by science. Courtney approached us to create a brand identity and website that was minimalist, sleek, and edgy. Using diagram-like thin lines and a monochromatic colour scheme, we created an identity that resembled science/biological textbooks, with a feminine touch. Utilising the digital space, we carried the edgy, slightly analog aesthetic over to the website, creating a dynamic and refreshingly new yet familiar approach to web design.