When GQ came to us with the challenge of celebrating Paul’s legacy, we knew a standard bio wouldn’t do it justice. So, we created an interactive, animated webpage that takes people through his journey at GQ—his early days, the impact he’s made over the years, and what’s next.

But this was more than just a webpage—it was a full campaign. To launch it, we designed custom wine labels and postcards as a nod to Paul’s time at GQ, creating a personal touch. We also produced social media reels to bring the story to life and drive engagement.

Using archival photos, dynamic storytelling, and interactive elements, we brought GQ’s history to life in a way that felt fresh and engaging. This wasn’t just a farewell—it was a celebration.

Take a look for yourself and explore Paul’s story.

www.paulfranklinretires.co.nz