Shay’s Book Recommendations

I love a good book. So much so in fact, I brought Harry Potter and the Order of the Phoenix with me to a school disco once…

Naturally, as I’m sure you can imagine, I was always one of the popular kids…

So this definitely-not-bullied-in-school book-nerd thought it would be useful to pass on my list of books that I think are beneficial to help the growth of ANY business… Because as Dumbledore says “Words are, in my not-so-humble opinion, our most inexhaustible source of magic.”

Contagious by Jonah Berger

This book explores why certain ideas, products, and behaviours go viral. It reveals the six principles that make things contagious: social currency, triggers, emotion, public visibility, practical value, and storytelling.

Someone has to be the most expensive – Andrew Griffiths

The book explains why competing only on price is bad for business. Instead, advocating for businesses to focus on delivering exceptional value, building a strong brand identity, and confidently positioning themselves as top-tier providers.

$100M Leads – Alex Hormozi

The book shares actionable strategies and techniques to attract, capture, and convert leads. Drawing from his own experiences and successes, Hormozi provides insights on lead generation funnels, leveraging marketing channels, and creating compelling offers that drive growth.

Future Demand

This book is all about keeping your brand strong and relevant, so you can stay ahead in a constantly changing market. It reminds us that marketing isn’t just about quick wins; it’s about setting your brand up for future success.

Building a story brand

This book is all about helping businesses nail their message using storytelling. It gives you a super easy and effective way to create a brand story that really clicks with customers, stands out, and drives sales. By putting your customers at the centre as the hero and your brand as their trusty guide.