Wanted: Lost balloon boobie!

When you arrive at work on a cloudy Wednesday morning, the last thing you expect to do (even at Idyllic) is stare intently at your colleague’s breasts and decide how big to blow up their boobie balloon counterparts. However, this is exactly what Josie found herself doing, all in the hopes of raising some publicity and funds for Breast Cancer Awareness at our Pink Ribbon Breakfast event.

Pink Ribbon Tees

Alongside blowing up life-size balloon boobies and sticking them to life-size posters of ourselves, we designed 90s-style T-shirts to sell in our fundraising campaign. The T-shirts were cleverly embroidered with numbers spelling out boobies, inspired by all the cool kids who used to type the numbers 8008135 out on a calculator, turn it upside down and then wet themselves laughing at seeing the word boobies on the tiny screen (come on, we all did it).

Pink Ribbon Event

We also held an intimate pink ribbon morning tea with some well… questionable additions. Pink milk and pink cereal, lamingtons, cake, beetroot hummus, pink salmon (only teasing), watermelon, strawberries, marshmallows and pink mimosas! 

Campaign Feedback

The response we got from our community and beyond was uplifting (wink), so much so that we had to order a second run. In total, we raised $900 and although we had a lot of fun doing it we also recognised and continue to recognise the hardship that comes with breast cancer, so for all those with boobies, no boobies, boobies with battle scares and for all those who have ever lost one with boobies, we wear our T-shirts in solidarity and in a bid to raise awareness not just on pink ribbon day but every day.