Women’s Refuge Campaign

In 2024, we created a powerful campaign for Women’s Refuge Taranaki. The campaign was titled “Write Your Narrative,” shedding light on how words, whether from others or the ones we tell ourselves, can trap us in a negative spiral. But stories aren’t set in stone. Women’s Refuge stands beside you, ready to help rewrite the next chapter.

We designed two unique shirts, each carrying a hidden message on the sleeve—subtle reminders like “I am worthy” for moments when you need them most. Every purchase directly supported Women’s Refuge, with 100% of profits going toward their work.

See the Campaign

Photo credit: Tammie Pittwood Photography, Ben D'ath Photography
Video: Mark Lahood
Creative and Direction: Idyllic