Women’s Refuge Campaign

This year, we dedicated our time to creating a powerful campaign for Women’s Refuge Taranaki.

Titled “Write Your Narrative,” this campaign sheds light on how words—whether spoken by others or the ones we tell ourselves—can trap us in a spiral. But stories aren’t set in stone. Women’s Refuge stands beside you, ready to help rewrite the next chapter.

We designed two unique shirts, each carrying a hidden message on the sleeve—subtle reminders like “I am worthy” for moments when you need them most. Every purchase directly supported Women’s Refuge, with 100% of profits going toward their work.

Photo credit: Tammie Pittwood Photography, Ben D'ath Photography
Video: Mark Lahood
Creative and Direction: Idyllic