Your Crappy Website is Costing you Money
Your website should be your cheapest and highest-performing employee. It’s the face of your business, framing the customer’s experience and first impression.
You’ve done all the hard work of attracting people to your website. Your marketing strategy is bringing hundreds of visitors to have a snoop around. They’re interested, but they can still walk away. At this point, your website has to keep them engaged at all costs.
The problem is, so many websites are doing the bare minimum, only converting 1% of visitors into leads. And to hammer the nail in the coffin, 88% of people won’t ever return when they’ve had a bad experience. What a waste.
Think about every paid ad, social post, email, blog article or word of mouth recommendation that has ever led someone to your website. If your site isn’t lighting their fire, all that potential leaks out.
To turn that around, it’s time to train your website for a promotion — number one money maker.
So, what do you do?
To have a website that makes you money, you need to step into your dream client’s shoes. Is it obvious why they should choose your brand over a competitor?
No offence, but they don’t care about you at all. They care about them. No matter how aligned you are, your audience isn’t here for your life story or how long you’ve been in business. They’re here to solve a problem.
Your website should instantly showcase what your business does… and what sets it apart. What do you do that no one else can? Show them that you can solve their pain points and bring the results they crave.
Make it personal
Your website is a living, breathing embodiment of your brand. It should speak like a human, using a clear and recognisable brand voice. If your brand is fun and bold, your website copy should be written that way, too.
Try the brand personality quiz
In design we trust
Website design and Graphic Design are how you communicate with your audience, pulling them in with one simple, strategic glance. Your website design should instantly turn heads, while also prioritising function and dynamics. For your customers, it’s love at first sight, and they can’t get you out of their heads.
The X Factor (…it’s UX)
While being smokin’ hot is important, your website design and user experience (UX) should also make every step as easy as possible for your customer. Everything feels integrated and well thought out, working smoothly and guiding them to where they want to go in as few clicks as possible.
The Proof’s in the Pudding
Every website needs social proof. You saying you’re great only goes so far. Sometimes, it’s best to let others do the talking for you. A testimonial from your biggest fan is a game-changer, proving that you deliver on your promises.
Let’s do some calculations.
Imagine your business increases revenue from 1% to 2%. Nothing to write home about, right?
Well, let’s apply that to a business with 10,000 visitors a month. Only 100 of those become customers, with an average sale of $100, and 120k per year. Now, when we take that tiny boost from 1% to 2%… you suddenly have $240k per year.
At that point, you’ll be giving your website an employee of the year trophy.
But it’s not just hypothetical, it’s tangible and achievable. We know because we’ve seen it all happen before. Our clients’ new websites have seen massive results, like a 100% increase in conversion rate, and a 10% increase in average order values. Another client increased profit by 10 times what the website cost in the first week of launching.
Want that to be you?
Let’s talk about giving your website the makeover it’s begging for.
