The Feed Store supplies high-quality hay and straw to farmers and horse owners right across New Zealand. Run by Kent and Kestelle, they're honest, reliable and know their bales inside out. Whether you've got a hungry herd or a fussy horse, they've got you covered, door to door.

Farm supply brands tend to blend into the paddock, so we went the other way. We created a funky, friendly identity with a cheeky sense of humour, paired with a fun, full-of-life palette of sunburst orange, farm field green and dairy cream. It's approachable and relatable while still feeling dependable, a brand that's a little bit out the gate. We carried it through their website and design collateral, so every touchpoint speaks feed.