1-Hour Marketing Basics Live Online Webinar
$75.00
Learn the fundamentals of Marketing in one hour
12.30pm-1.30pm, Tuesday 27th October 2026 (We'll also record the session in case you can't make it) Join Shay, our Marketing Genius, as she opens your eyes to the possibilities with marketing. Most businesses are only relying on word of mouth, but with word of mouth, we have no control. She wants to show you some of the platforms and how you can use them to turn on the tap to more enquiries in your business. Marketing doesn’t have to mean posting every day, spending a fortune on advertising, or trying to be everywhere at once. Shay will help you understand why the businesses that act in this climate right now are the ones that continue to grow. In this practical workshop, you’ll learn how marketing helps service-based businesses attract the right clients, build trust and turn attention into enquiries. We’ll explore the most useful marketing channels, how they work together and the quick wins you can put into action immediately. By the end of the workshop, you'll understand:- What marketing really is (hint: it's not just promotion)
- How to stand out when other businesses offer similar services
- Which marketing channels suit your business and clients
- What it means to have a practical marketing strategy
- How different marketing activities should work together, not fighting for attention
- How to set a marketing budget that's realistic, not aspirational
- How to track results without getting lost in data
- Which quick wins you can implement straight away
Platforms and channels we’ll cover
- Google Search
- Google Ads
- Google Business Profile
- Your website
- Email marketing and EDM platforms
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
- Website and marketing analytics
