A practical one-hour workshop
12.30pm-1.30pm, Tuesday 27th October 2026
Marketing doesn’t have to mean posting every day, spending a fortune on advertising, or trying to be everywhere at once.
In this practical workshop, you’ll learn how marketing helps service-based businesses attract the right clients, build trust and turn attention into enquiries. We’ll explore the most useful marketing channels, how they work together and the quick wins you can put into action immediateBy the end of the workshop, you'll understand:
- What marketing really is (hint: it's not just promotion)
- How to stand out when other businesses offer similar services
- Which marketing channels suit your business and clients
- What it means to have a practical marketing strategy
- How different marketing activities should work together, not fighting for attention
- How to set a marketing budget that's realistic, not aspirational
- How to track results without getting lost in data
- Which quick wins you can implement straight away
Platforms and channels we’ll cover
- Facebook
- Instagram
- LinkedIn
- Google Search
- Google Ads
- Google Business Profile
- Your website
- Email marketing and EDM platforms
- SEO (Search Engine Optimisation)
- AEO (Answer Engine Optimisation)
- Website and marketing analytics
Consider this your one-hour head start on everyone still guessing.