One word charisma. Say it with us cha-ris-MA! It would be so much easier if dating apps required participants to select their archetype, for now we will have to be satisfied with marketing. The hero is a great archetype, have a read for yourself!
The Hero is the courageous, determined brand archetype. They’re the natural-born leader, the problem-solver, the champion of the underdog. They have a strong sense of justice and are always striving to make the world a better place.
Associated terms: courageous, brave, fearless, bold, daring, valiant, heroic, noble, chivalrous, selfless, altruistic, idealistic, visionary.
Core desires: to be of service, to make a difference, to be respected, to be admired.
Fears: failure, weakness, inadequacy, being insignificant.
In branding, the Hero archetype is best suited for:
- Products or services that are associated with strength, power, and performance.
- Brands that emphasize leadership, innovation, and progress.
- Brands that promote social responsibility and sustainability.
- Products or services that are designed to help people overcome challenges.
- Brands that evoke feelings of inspiration and motivation.